About Us


Fred Larkins, CEO Co-Founder
Fred has spent the last 12 years as a product broker. He has worked with hundreds of brands and thousands of retail stores across the US. He has pioneered brands like Ice Chips Candy, growing them from a few thousand dollars a year to multi-millions in sales. A serial entrepreneur, he has been involved with over 13 start ups since 1995. He has owned a manufacturing company, a food broker company, a record label and a music management business. He LOVES helping small businesses grow their sales and market share. Fred strives to create win-win relationships. Customer service and the needs of the market are always forefront on his mind. SEE ARTICLE IN TACOMA NEWS TRIBUNE https://www.thenewstribune.com/news/business/article25887154.html

Michael White, President Co-Founder
Michael White has worked in the retail market for over 20 years. He started Leashables® with 3 other partners. As the VP of Sales he grew their brand to the 4th best-seller in the Mass market and managed a brokerage force across the United States. In addition he has sold to over 20,000 retailers across the United States and 80+ countries internationally. After he sold his company he has been a part of growing more multi-million dollar brands. All the brands he has started exceed over 100 million in sales. He has worked with Wal-Mart, Target, Albertson’s, Costco, Amazon, Walgreens, and many more retail chains in the US, yet he understands and appreciates the value in the mom and pop retailer and built his business on individual retailers that cater to their local community. When you add up all the smaller retailers they equal a larger chain or two and they are extremely loyal to brands that start out and really help pave the way for brands to grow. It is vital that as brands grow they don’t underestimate the importance of the individual stores or smaller chains and continue nourishing them as they grow. He is the VP of Sales of several brands and loves to grow each brands distribution. Having been a previous owner helps him serve the owners he works with and relate with their personal sacrifice and needs. His motto is Start. Do. Finish.
Some of the retailers we market to.